Check the team’s actions against purpose
When we talk about the team’s purpose, it tends to be abstract and aspirational. But, when it comes down to making the gritty, day-to-day choices, it’s easy to get pulled in the opposite direction. You want to reach for the stars; gravity keeps grounding you.
Create a simple, gut-check question to ask in important moments, to either confirm that you’re on the right path, or to reveal that there’s a disconnect. Think of your purpose as your North Star, and the gut-check question as your compass.
Here are a couple examples to get you started:
— If you’re a customer service team whose purpose is to increase customer satisfaction through excellent call center support, you might ask: Will this action leave the customer feeling more or less satisfied with the brand/product at the close of the call?
— If you’re a small design firm whose purpose is to design products that increase joy in people’s everyday lives, a question to ask when designing a new feature or product might be: How will this increase joy for our customer?
Apply your compass question at key moments to help guide the team on its path.