Books We Love: It’s Not About the Coffee

Posted on Apr 16, 2014 | Tags: | 5 Comments

It’s Not About the Coffee is the story of the world’s most well-known coffee shop, told by former Starbucks executive Howard Behar. We were fortunate enough to meet Behar through SYPartners’ consulting business — and he introduced us to Starbucks CEO Howard Schultz, who was looking to reinvent the iconic brand at a time when he […]